It¹s hard to believe we¹ll be in our beautiful new store
four years on February 19, 2010! There¹s a lot to be
proud of in our grassroots history. The Good Earth
Market modestly began, like most co-ops, as a food
buying club in 1987. For seven years the members ordered
food that was delivered every eight weeks. That effort
organically evolved into a need for a retail store front
and in December 1993 they purchased the assets of Tenth
Avenue Grocery (Billings¹ oldest). After months of hard
preparation, GEM opened a cozy 1800 square foot store in
July 1994 with a $500 monthly rent. We had 300 members,
about $15,000 in inventory, and average daily sales of
around $200 to $300.
Start up funds came mostly from members loans, with a
supplemental bank loan. Some of these members generously
³forgave² the interest ¬ and even part or all of the
principal ¬ or they traded their equity for food and
other products. After one year we were up to 550
members. Many unnamed early pioneers deserve our thanks,
but manager & newsletter editor Ann Guthals persistently
held the vision longest and sacrificed the most. Our
gratitude also extends to Hal Davis, Carol Van Tuinen,
Scott Kingser, Debbie Magilke, and, of course, long
timer Diane Stichman.
In October of 2001, GEM opened a little deli and debuted
the now famous hummus. By 2004
overall sales had increased tenfold while increasing
inventory fourfold with 900 members. We had 4 full time
employees and 11 part time and were at a major
crossroads. The Board of Directors was blessed with a
bold President, Carol Beam, and hardworking board
members willing to look at a major expansion project.
The MSUB business students took us on as a class project
and helped with crucial in-depth analysis of
demographics, industry trends, alternative location and
financing possibilities, and a subsequent business plan.
A conscious choice was made to stay downtown, which
piqued the interest of business people and developers
who comprise the Downtown Billings Partnership. The
stars aligned and the former Archie Cochrane Ford
building opened up. Owned by the civic minded Gainan
Family, they were willing to negotiate a long-term lease
on favorable terms, with rent rising as the GEM¹s sales
volume rises. We fit the profile for some low interest
loans, grants and matching funds. Randy Hafer of High
Plains Architects and Greg Hardy of Hardy Construction
didn¹t shy away from our shoestring, alternative
venture. Ed Gullick was project architect and former GEM
board member from whom we got a labor of love on 9,000
square feet of raw warehouse. The Bozeman Community Food
Co-op assisted with invaluable, experienced advice and a
$10,000 loan. The total expansion project cost about
$400,000 and was again financed with a combination of a
bank loan and loans and guarantees from dedicated
members. Our current rent is $5,600 a month.
If we don’t count all of the volunteer labor, our move
was a $775,000 project. We remodeled for about $450,000,
we purchased equipment (most of it used and/or
refurbished) for $200,000 and our initial inventory was
about $125,000. This adds up to $775,000. If we add in
all of the volunteer labor hours and supplies that made
it the GEM it is, we could be close to $1.0M.
Every corner of the new store reflects considered
improvements over our humble beginnings. The arts
community came through with ³flying colors² and
beautifying touches that give us a signature aesthetic
feel. A volunteer force of ³worker bees² rescued the
mezzanine and painted the upstairs. Home grown
creativity from members gave us a new identity, new
logo, and upgraded the newsletter. We recycled used
store equipment purchased from the old Smith¹s in the
Heights. Deli diner booths were salvaged from a Helena
restaurant. The Apple Gallery enhances the deli seating
for those enjoying the healthiest, quality food in
Billings from Vicki Van Buskirk¹s kitchen.
Our total annual payroll is $475,000 for 20 full time
employees and 6 part time. And at a pace of $7,000 per
day, over 4,000 GEM members are on track for a two point
seven million dollar year.
Is this a great story, or what?!! We can all take some
deserved pride in our unique cooperative history. Good
Earth Market is part of a profound, principled movement
with a revolutionary governance structure, owned and
controlled by the people who use it. Particular thanks
goes to the seamless lineage of principled, volunteer
board members who successfully held the vision for us
all. Lastly, we are blessed with an extraordinary fit in
a General Manager, Perry McNeese, who brought us a
lifetime of grocery experience. May our best years be
ahead of us!